Hello Makeup Marketers. I hope you all are doing well today. Facebook has got to be the number one social media platform. This is where I am most successful in marketing my business. I want to share just a few things that I do that help me be successful.
Create a free Facebook business page or group.
I do not suggest flooding the page of your personal wall with ads. What I have learned in the past is that this just may turn some people away. Some may feel as if every time they visit your page or see your information in the news feed that it's sales pitchy. I recommend posting things on your personal wall but maybe one or two ads per week. On the other hand it is perfectly fine to post every day on a business page or in a group.
What do I post?
Try posting items that are on sale, new items for sale, and those items that are top sellers. For example the original Skin-So-Soft or the Moisture Therapy Lotion.
Are you into Recruiting???
Post recruiting flyers in groups titled - free advertising - social media marketing - post free ads - or free classified ad groups. This way you won't have to worry about those groups that don't allow business owners to post ads. This may mean that you will need to join a few new groups. You want to work just as hard as trying to recruit new representatives as you would selling products. Remember to stay consistent no matter how long it takes.
Do you have a Facebook cover photo?
If no one knows you sell makeup how will you sell it? Try creating a cover photo. When you make new friends, they will see your cover photo. In the description area, make sure you add your website address plus you can post flyers in this area.
Trying doing Facebook live once a week.
Many that are in direct sales are doing this. You could even create a flyer that says Friday Facebook makeup tips or something similar. Be creative and make sure you have a few products to show. Don't forget to always mention the opportunity and your website address. As a rule ALWAYS post your web address with social media ads.
Lastly!
Whenever you purchase products for yourself. Try doing product reviews. This can be done using a personal blog. If you sell Avon, you can also do this on your website by using your blog feature. You may want to do video reviews on Facebook and other social media platforms. Your honest opinion helps. If you purchase jewelry, fashion, or clothes, wear them during your video. Try doing a live makeover on yourself or on models. Make sure you let people know which products you are using and share how they can purchase those items. You could even use samples to do this. Include links below the video to those products.
Well that's all for today! I sure hope these Facebook makeup marketing tips will help you grow your business.
Have a Great Day & Don't Forget to Subscribe!
Victoria Sheffield
Beauty Boss - Business Coach - Beauty Trainer
I've got a few other tips that may help you increase sales on social media. Visit here:
http://makeupmarketingsuccesssecrets.blogspot.com/2015/02/social-media-marketing-strategies-for.html
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